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Why not hire a Big Agency?

Big Agencies love to say they do naming. It’s an easy line item to add to their list of capabilities, but very few have dedicated practitioners on tap. And if they do? Expect a project fee that covers downtown rent and an extra account manager on every call.

Pandemonium does this because we’re good at it. And because we’re small, we can do it without bureaucratic inertia or upsells.

Why not hire another naming company?

We like other naming companies. Here are a few reasons why we think we’re the one for you:

Breadth and depth. We see naming as the entry point for brand building, and every project we take on begins with strategic heavy lifting to define (or confirm) your identity. What this doesn’t look like: tacked-on extras, a redundant category audit. What this does look like: explore our “How” on the next page.

A human process for a human audience. We don’t keep linguists on the payroll to look smart, we don’t use Proprietary Lexical Analysis, and we don’t outsource the process to AI. We mine from idioms, high and low culture, and plain old English to craft names that make a Chicxulub-sized impact with their intended audience.

A wealth of experience. We’ve done company, product, and feature names. Named for scrappy startups, SaaS giants, and small-time retailers. Worked with sole proprietors and CEOs.

*Sometimes a naming project turns up additional needs. Think that sounds like you? Get in touch.