naming in three steps

Mapping the territory. A good name embodies the essence of your brand. To create one, we have to understand what you do intimately — and so do you. We work together with clients to map out the competitive space, get a feel for what makes your business tick, and put what you’re doing in cultural context.

Defining boundaries. Creative constraints make for the best art. Before we create a single name, we work with all stakeholders to create tangible, measurable goals for the naming process. We also set requirements for trademark risk, geographical/language constraints, and any existing brand or product architecture guidelines.

Creating consensus. Naming is not a lightbulb moment — it’s a deliberate business decision. Pandemonium structures the decision-making process to prompt constructive conversations, make all voices heard, and lead your team down the path to “yes.”