behind the curtain

  • Principal

    Before founding Pandemonium, Austen led naming and branding projects for agencies like A Hundred Monkeys, Emotive Brand, Northbound, and The Naming Group. He’s worked closely with clients of all sizes, from small businesses to billion-dollar tech companies.

    Austen created Pandemonium to bridge the gap between naming and brand strategy. Helping clients navigate the naming process -- creating order from chaos -- is his lodestar.

  • We draw from a stable of trusted, talented strategists who join a project when it requires additional scale, extra depth, or expedited turnaround time.